Google Pay users in India can now buy and send digital gift cards in real time. To enable this new experience, Pine Labs’ end-to-end gift company Qwikcilver has partnered with Google Pay and listed its consumer brand Woohoo on Google Pay’s spot platform. Qwikcilver claims that the latest update provides the option to select digital gift cards from over 150 brands to be used in offline stores in 1,500 cities and major online portals. It offers a variety of branded cards including the Amazon Pay Gift Card, Flipkart Gift Card, Uber E-Gift, and Google Play Gift Code.
You can access the Woohoo virtual gift card store on the Google Pay Spot platform to buy and send digital gift cards using Google Pay. The virtual gift card store can be accessed by searching for “Woohoo” in the Google Pay app. You can also find it on the Business tab of the Payment app. As an introductory offer, Woohoo is also offering up to Rs. 500 cashback for customers who purchase new gift cards through Google Pay.
After purchase, the digital gift cards can be shared directly through the Woohoo virtual shop via email, SMS, or both. Users also don’t need to sign up to Woohoo separately, as the Spot platform allows the virtual store to sign in users through their Google Pay account.
“While Qwikcilver has enabled Woohoo’s digital gift card store as a preferred destination for consumers, the presence of Google Pay will enhance the customer experience with one-touch digital gifts,” said Kumar Sudarsan, President – Gift, Prepaid and Saved Value. Pine Labs said in a mailed statement.
Qwikcilver claims it powers all nine out of ten gift cards in India. The three main categories in its gift card portfolio are e-commerce, grocery, and fashion. The launch of Qwikcilver’s Woohoo on Spot Platform can help Google Pay strengthen its presence in the country’s offline retail trade as customers can purchase digital gift cards for offline stores.
“The initiative aims to simplify the whole process of buying and sending digital gift cards due to changing consumer behavior,” said Sudarsan.
Google Pay launched the Spot platform in September last year to provide merchants with online storage space for transactions. It debuted with companies such as UrbanClap, Goibibo, MakeMyTrip and RedBus, among others. However, the offer has recently been expanded to include new market participants such as the online delivery service startup Dunzo.
Although the Spot platform offers an in-app store-like experience on Android devices, it has been quite limited for iPhone users so far. However, Google is encouraging developers to turn their mobile websites and progressive web apps (PWAs) into a spot to expand the platform.
Are Micromax In 1b, In Grade 1 Good Enough To Take The Brand To The Top In India? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, Download the episodeor just hit the play button below.