Xiaomi leads phone sales, Apple posts double-digit growth in third quarter: report

According to a report by market researcher Canalys, Xiaomi has retained the top spot in the Indian smartphone market. Samsung also saw strong gains, which was likely aided by a strong list of budget phones. In their report, the analysts said that the Indian smartphone market appears to be on the way to a rapid recovery. Production disruptions and import delays due to the COVID-19 pandemic caused a sharp slump in the second quarter of 2020, but cell phone deliveries grew 8 percent year over year in the third quarter. Production disruptions and import delays due to the COVID-19 pandemic caused a sharp slump in the second quarter of 2020. According to a report from a research company, cell phone shipments grew 8 percent year over year in the third quarter. An estimated 5 Crore units were shipped for the quarter ended September. This is a new record for smartphone shipments in a single quarter in India, according to the report.

The channels report shows that the chopping order also has some changes. Xiaomi is still at the top with 1.3 crore units in the third quarter, growing 9 percent year over year. Now follows Samsung, which managed to regain second place with 1.2 crore units and an aggressive growth of 7 percent. The report notes that the doubling of Samsung’s product portfolio and competitive pricing in the budget segment have worked well.

Vivo has slipped into third place with 88 lakh units shipped. However, the sub-brand BBK Electronics posted solid growth of 19 percent due to a massive slump in the second quarter. Realme, a sub-brand of Xiaomi, is following Vivo very closely with a shipment of 87 lakh smartphones during this period. It is followed by another BBK Electronics brand, Oppo, which has registered a shipment of 61 Lakh smartphones to close the top five smartphone sellers in the third quarter.

Chinese providers like Xiaomi and BBK make up 76 percent of all smartphones sold in India. “[The] The ongoing tensions between India and China have been a hot topic in the last few months, but we still have no significant influence on the purchasing decisions of mass market customers, ”said Varun Kannan, research analyst at Canalys.

Apple, with a much smaller premium portfolio, also saw double-digit growth in the third quarter. The brand, which aggressively marketed its iPhone SE as the lower entry point into the coveted Apple ecosystem, sold 8 lakh units.

“However, the new iPhone 12 family will be difficult to sell in India this year as carriers do not yet have the infrastructure to mass-market 5G, erasing a key feature of the devices. Not to forget, Apple’s pricing strategy for its new iPhones in India needs serious consideration, ”said Rushabh Doshi, Research Director of Canalys. Pre-order for iPhone 12 and 12 Pro begins today in India.


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