Website builder Wix bring his Playground academy Program to Europe in January 2021. The initiative aims to get professional designers to work together while receiving mentoring from award-winning creatives during a month-long multidisciplinary experience.
The Wix Playground Academy was originally founded in 2018 from Wix’s New York office.
However, the COVID-19 pandemic has forced the organization to find ways to offer the program digitally – meaning it can now be implemented in new markets.
A digital playground
The Playground Academy is available to 40 design students in each cohort free of charge. Participants are selected based on their skills. They have the opportunity to work on various projects, participate in workshops, develop their online portfolios and promote their work. A variety of courses are available, ranging from responsive design to content writing.
The coronavirus pandemic has forced companies to rethink how they work. Digital tools ensure personal experiences. This has proven to be the most difficult for events, but festivals and exhibitions have also gone online. The Wix Playground Academy also digitizes excursions and gatherings.
“Getting started hands-on is not something we would have instinctively thought of as teaching design is a hands-on experience,” said Hagit Kaufman, Wix vice president of brand and design.
“However, with face-to-face teaching off the table, we had to find creative solutions for digital learning. The Summer 2020 program showed us that not only is it possible to run a design program completely remotely, but it also offers benefits. Design firms and worked for leading brands around the world. COVID-19 has made the job market unpredictable. So if you can expand the academy to Europe, you can help emerging designers and prepare them for careers in the industry. “
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