Dunzo, the Bengaluru-based online delivery platform, introduced Foodcourt as a new category that allows users to place food orders from multiple restaurants in a single order. The new category is originally available in the Koramangala district of Bengaluru and is designed to help individuals order different foods from a variety of restaurants at once. Dunzo partnered with the cloud kitchen company Kitchens @ to bring the new experience to life. The Google-backed startup is also optimistic that it will expand the food court category to other locations in the near future.
Brijesh Bharadwaj, director of product management for user products and growth, switched to Twitter announce the start by Dunzo Foodcourt. The new category was introduced with 25 restaurants and can be accessed via the Duzno app – in addition to the existing delivery categories.
Bharadwaj said in a tweet thread that the new category should address the scenario where not every household wants the same thing. He added that sometimes even a user might want different items from different restaurants in the same order.
Dunzo will initially offer discounts to users who place new food orders through the Foodcourt category. Bharadwaj also optimistic answered to user requests to expand the new category beyond Koramangala.
As reported from YourStory, Dunzo had to revise its ordering system to enable the new experience. The company also released a new user interface to highlight different products from different restaurants. With an eye to expansion, Dunzo plans first to get enough data and intelligence to look for a new location.
Bharadwaj also suggested in his tweets that Dunzo could allow a similar category to order groceries as well.
“You should be able to find anything you want in a store in about three months,” he said said.
Dunzo’s new move could put Swiggy and Zomato in an uphill battle, as both currently do not allow users to add different foods from multiple restaurants in one order and limit their orders to one restaurant at a time.
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