Later this year, Google will introduce new ranking factors that will judge websites based on the quality of their user experience. These upcoming changes have made some website owners wonder if blocking users from countries with slow internet could improve their SEO.
To the stranger, Core Web Vitals are a set of page experience metrics made up of field metrics and laboratory measurements. While field metrics give website owners actual feedback from the field, laboratory measurements provide publishers with the ability to test and diagnose the performance of their websites to identify areas for improvement.
When Google begins ranking websites with Core Web Vitals later this year, field metrics will be used to generate a rating for websites that will be used for ranking purposes.
Improving key web vitals
In his response, Splitt noted that even if a site blocked users from certain countries, they could still use a VPN to access it. This would then actually affect a site’s Core Web Vitals, as using a VPN limits a user’s bandwidth and slows their Internet connection speed.
Further explaining that core web vitals and page experience are not the only factors website owners need to consider, Splitt said:
“The other thing is that Core Web Vitals and Page Experience are one ranking factor out of hundreds of ranking factors. So you shouldn’t overestimate the power of this ranking factor. It is important. It’s not the most important thing. And I think if you have useful information and can share that information with others and get some ROI, you should probably do so. Because here too there are hundreds of ranking factors. Speed isn’t the only thing. Because if speed was the only thing, a blank website would rank really well because it’s really, really fast. Law? That is not the point.”
While core web vitals are important to a website’s ranking, taking additional steps in attempting to manipulate these results can result in them working against a website owner rather than for them. We’ll likely learn more about how Core Web Vitals work as Google gets closer to implementing its new ranking factors later this year.
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