TikTok could be planning a comeback in India, Letter to Staff: Proposal: Report

In a letter to employees, Nikhil Gandhi, head of TikTok India, said the company had taken steps to meet privacy and security requirements and was optimistic about a positive outcome. PUBG Mobile’s announcement on Thursday, which discussed new security precautions and adjustments for India, could also point a way back into the country for the Chinese video-sharing platform, although in the case of PUBG, PUBG is owned by a Korean company, Krafton . and it emphasized this point very clearly in its announcement. In the letter, Gandhi said that ByteDance’s own app is required to comply with local laws, including privacy and security requirements. Gandhi also sees “an immense growth opportunity for TikTok in India”.

“Our clarifications have been presented to the government and we will continue to dispel any concerns. Together with our employees, we remain committed to our users and developers, who have not only found recognition through our platform, but also new livelihoods, ”Gandhi wrote in the letter report by Hindustan Times.

TikTok was banned by the government in June, along with 58 other apps including WeChat, UC Browser, and others. In its announcement, the government stated that these apps harm the sovereignty and integrity of India, the defense of India, the security of the state and public order.

The social media platform has partnered with top agencies to gain insights from security researchers, academics, and independent experts to help uncover potential threats and strengthen their security defenses. TikTok has also partnered with third-party experts and regulators to validate the progress.

In India, ByteDance employs over 2,000 people who have been assured that the best efforts will be made to resolve the situation in the country. Employees also received a salary bonus to help deal with the ban announcement and the unprecedented economic and social upheaval caused by the ongoing pandemic. Also, to meet global norms, TikTok ran an annual performance review cycle and focused on various learning and development opportunities to help employees continue their education. “Our people have been at the heart of our business and we attach great importance to the personal and professional well-being of our employees,” added Gupta in his letter.

In September, the government again banned apps and games that blocked the download of the popular battle royale PUBG Mobile. Almost a month later, PUBG Corporation and parent company Krafton announced that a new game titled PUBG Mobile India, tailored specifically for gamers in the country, was about to be released. The in-game content is seen by the developers as being improved and adapted to “reflect local needs”. This includes fully clothed new characters, a virtual simulation training environment, and green hit effects instead of red. It remains to be seen whether TikTok will take a similar India-friendly approach to bringing its services back up in the country.


Should the government explain why Chinese apps were banned? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, Download the episodeor just hit the play button below.

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