Samsung Sero Rotating 4K QLED TV Introduced in India

Samsung Sero, the company’s unique rotating television that can be used both horizontally and vertically, was launched in India. Sero, which means vertical in Korean, is a unique 4K QLED television mounted on a stand that allows it to be rotated from a traditional horizontally-oriented to a vertically-oriented viewing position. The TV is available in a single 43-inch 4K QLED variant and will be exclusive to Reliance Digital stores in India.

Samsung Sero Price in India

Samsung Sero was launched in South Korea last year and is quite expensive at Rs for a 43-inch screen option. 1,24,990. However, the unique design is what makes a premium price point. The television can switch from horizontal to vertical orientation – essentially similar to the landscape and portrait orientation of a smartphone. The television is currently only sold through Reliance Digital stores in India.

Samsung Sero specifications, features

Samsung Sero is available in a single screen size of 43 inches and has an Ultra HD QLED screen with a resolution of 3840 x 2160 pixels. The TV supports up to HDR10 + format and can be used in multiple orientations. This ability to change the screen orientation is the trademark of the TV and is touted as being more social media friendly for the TV.

Users can therefore use the TV as a big screen for social media consumption in vertically scrolling apps like Instagram and Twitter, which are usually geared towards the vertical orientation of smartphone screens. Similarly, smartphone videos, which are often shot in portrait orientation, can be viewed on the Sero TV, which is naturally oriented towards the screen, rather than with black bars around the video.

Samsung Sero offers 60W sound output through a 4.1-channel front-firing audio system. The Smart TV functionality runs on a Tizen-based operating system. Apple AirPlay 2, Bixby and Amazon Alexa are also supported by Samsung Sero TV.


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