WordPress is the world’s most popular content management system for websites. However, the platform alone does not provide options for accepting payments from customers through a WordPress website. To do this, you need an e-commerce extension like WooCommerce.
WooCommerce wants to offer visitors to a WordPress website a seamless shopping experience. In our Automattic WooCommerce review, we examine the pros and cons of using the software for payments and whether it should be considered one of the best ecommerce platforms in 2021.
Plans and Pricing
Both WooCommerce and WordPress are open source software, meaning they are free to download and use on your website. But you will need WordPress hostingand there are some additional fees that you will likely have to pay to WooCommerce.
You can use a free WooCommerce theme, upload your own, or choose one of the paid themes, which range from $ 39 to $ 129 per year.
Some WooCommerce features require annual payment. Offering subscriptions or memberships costs $ 199 / year. Bookings are $ 249 per year, personalized product packages and discounts are $ 49 per year, and customizable products are sold for $ 49 per year. All of these additional costs can add up quickly.
WooCommerce has an extensive list of features that will intimidate new users. You don’t have to use every bell and whistle in your ecommerce business, however. An important part of building a profitable ecommerce website is deciding which features are useful for your business and which are redundant.
With ecommerce platforms, you also need to consider the cost of accepting payments from customers as there is always a fee somewhere.
If you are in the US, WooCommerce offers its own payment gateway extension for WooCommerce. Installation is free but costs 2.9% + $ 0.30 per transaction for US-issued credit cards.
There are also 32 other extensions for WooCommerce to take payments. Stripe, Amazon Pay, PayPal, Square, and Authorize.Net are options, each with their own starting prices and ongoing fees.
When you install WooCommerce you have the option to include multiple add-ons to optimize your shop for search engines and social media. These include Facebook for WooCommerce, MailChimp for WooCommerce, Jetpack and Google Ads.
These are powerful add-ons that you can use to improve the performance of your business. You can add social media integrations to your shop, offer discount coupons, view related products, optimize the look of your website in search engine results, or integrate Google Analytics so you can see how each of your pages is performing. Some of these add-ons are free, while others require a one-time payment or subscription.
All of these features taken together can be overwhelming for new users, and it will take time to get your business set up. Ultimately, however, it’s worth it for the improved sales.
Like WordPress, WooCommerce offers impressive customizability through themes and extensions. You can quickly create an ecommerce store that looks great and has advanced features without touching a line of code.
With WooCommerce on your WordPress site, you can seamlessly embed products into pages and blog posts using shortcodes. Products can be organized by categories, tags and attributes so that customers can find them easily. You can also add product reviews, customer ratings and picture galleries to show your products in their best light.
Interface and in use
Despite the long list of functions and the enormous customizability, getting started with WooCommerce is relatively straightforward, albeit time-consuming.
You will be guided through several onboarding wizards. Depending on the answers you give about your business, what you sell and what you want to achieve, different plugins and default settings are set up.
The performance of your WooCommerce store depends heavily on your web hosting provider. The more plugins, themes, and advanced features you add to your shop, the slower it should be expected to load. In our tests on the same server, we found that our WooCommerce shop loaded in around 750 ms, while a Shopify store loaded significantly faster in 310 ms.
WooCommerce has excellent online documentation. The WooCommerce Docs website has hundreds of in-depth articles on all of WooCommerce’s features, all of which can be browsed through an intuitive interface. There is also a busy community forum available to ask for help.
On the other hand, there is limited customer support. You can only get live chat or email support if you’ve purchased a premium extension owned and developed by WooCommerce.
Shopify has proven to be a great alternative to WooCommerce. Since Shopify was specifically designed as a standalone ecommerce platform (as opposed to WooCommerce, which is an add-on to a blogging platform), it’s easier to build an ecommerce website with Shopify. Everything runs on Shopify’s servers too, so you don’t have to worry about renting your own web hosting.
Wix is a website builder with e-commerce support. Using a drag-and-drop interface, Wix lets you create a great looking website and accept secure online payments. Wix ecommerce plans start at just $ 17 a month and include free hosting and a domain name.
WooCommerce is certainly the best ecommerce platform for WordPress websites. It has unprecedented customization through themes and extensions, and you have complete control over how your products are displayed and how payments are received from customers.
This versatility comes at a price, however, as new users will need time to familiarize themselves with WooCommerce, especially if they have little experience with WordPress itself. Once everything is set up, a WooCommerce online store can be the best in the business.
Source link : https://www.techradar.com/reviews/woocommerce/