The mobile-first streaming platform Quibi may have had a short, unsuccessful life, but chances are its content could live on if a recent report is accurate.
According to the Wall Street Journal, Quibi is in “advanced talks” to sell streaming rights to its catalog of short-form shows to Roku Inc. If the deal goes through, Roku Qubi’s library of original content will be available exclusively on the free, free-of-charge Roku supported channel.
While the report says there is every chance the deal could fail, it could be a bit of a rescue for Quibi after his disappointingly short life.
Quibi was set up as a mobile-first streaming service by Jeffrey Katzenberg in April 2020 and has focused on delivering short-form content aimed at mobile viewers who are short on time. It could have been great in a world with high levels of commuting, but with the coronavirus pandemic keeping people around the world at home, it seems like there is always an uphill battle ahead.
Though Quibi had secured some good shows with big names like Liam Hemsworth, Anna Kendrick and Sophie Turner, it was unable to pull in the numbers needed and the shutdown was announced in October 2020 before the app completely stopped last month worked.
Why should Roku be interested?
While they weren’t enough to keep Quibi afloat, the chances are some of his shows could be beneficial to Roku. Roku is known for its streaming hardware rather than original content. So if it acquired the rights to Quibi’s content, it would have something special to offer on its own channel and devices.
If Roku wanted to get into the original programming, it would mean facing competition from long-established services like Amazon and Netflix. Acquiring the rights to Quibi’s catalog could be a faster, cheaper way for Roku to test the water. Chances are some of Quibi’s shows will actually start on the Roku platform as the devices are very popular.
The WSJ’s report does not include any financial details of the deal or individual shows that may be on the table while Quibi and Roku have refused to comment. According to the WSJ, there’s every chance this will fail, so we won’t be focusing on getting back to Quibi’s bite-sized library just yet.
Source link : https://www.techradar.com/news/quibis-short-form-shows-could-be-snapped-up-by-roku-according-to-report/