Mercedes ‘Hyperscreen’ display aims to outperform Tesla’s Hallmark touchscreen

Daimler AG unveiled a new screen on Thursday that covers almost the entire dashboard of its luxury Mercedes-Benz models in order to surpass the typical Tesla touchscreen infotainment system.

In a video presentation, Daimler CEO Ola Kallenius said that the new hyperscreen, which with a width of 142.24 cm dwarfs the 17-inch screen praised by Tesla, will be in the EQS, the new all-electric sedan from, later this year Mercedes will make its debut in the EQS.

The EQS with a range of 700 kilometers will be the first in a family of four vehicles to be built on the same all-electric platform.

“There is a lot of customer demand for this screen,” Kallenius told reporters on a conference call. He said the dashboard is an optional feature in the EQS, “but we expect very high levels of adoption from buyers”.

Not only does the screen include vehicle functions such as speedometer, music and navigation functions, but it also allows passengers to access some vehicle functions and watch TV in some markets without disturbing the driver.

Kallenius said that in addition to the revenue from the screens themselves, Daimler expects future profitable growth from subscription services such as maps or entertainment customers that are downloaded.

“It is part of our business strategy to increase this recurring revenue pool,” he said.

Tesla has dominated worldwide sales of electric vehicles, and traditional automakers like Daimler have struggled to develop vehicles to compete for market share.

The pressure to outperform Tesla has been heightened by stricter emissions standards in the European Union and China, as well as the decision of a growing number of countries to begin banning sales of new gasoline or diesel cars as early as 2030.

© Thomson Reuters 2020

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