If you’ve been waiting to get your hands on a new AMD Radeon 6800 XT, you might be in luck. Gigabyte’s gaming division, Aorus, streamed a launch event live on YouTube and Facebook on December 14th to announce the latest AIB series (add-in-box or custom) cards in the Radeon RX 6800 series.
Versions of the 6800 and 6800 XT were introduced for the Aorus Master and Gaming OC lines. However, if you were hoping for an inexpensive game with this announcement, you will be disappointed. To pull money out of its pocket, Gigabyte conducted a performance comparison with the last generation of RX 5700 XT cards, with new graphically sophisticated games like Watch Dogs: Legion and Assasin’s Creed: Valhalla.
Big power, big price tag
First up, we have the RX 6800 Aorus Master version for $ 719 (around £ 540, AU $ 1,000), making it the cheapest of the range. Note that this isn’t the XT version of the Radeon card and the price is still well above the reference card’s MSRP of $ 579 (around £ 599, AU $ 820).
The next GPU (graphics processor) to be announced is the Gigabyte Gaming OC 6800 XT for $ 849 (about £ 635, AU $ 1,130), which is also seeing a hefty price increase at a 31% mark-up from the Founder’s Edition card. Gigabyte has also incorporated its “screen cooling” technology into this card, which promises a cooler and quieter gaming experience.
Finally, we have the premium option for the Aorus Radeon RX 6800 XT Master Type C. This GPU has all the bells and whistles, an LCD monitor that lets you display custom graphics or information (even your favorite gifs), and a USB -Stick -C output option. This will cost you $ 899 (about £ 670, AU $ 1,200) versus the MSRP of $ 649 (about £ 649, AU $ 960) of the reference AMD card, which is a 38.5% increase.
The cards were posted on the Gigabyte website but we cannot find any inventory for them at this time.
While the prices are not in the range of what is shown for custom GeForce GTX 3090 cards, it is still important to see that the premium is calculated for these non-reference GPUs. It’s standard for custom GPU manufacturers to raise the price of reference graphics cards, but that doesn’t make swallowing the pill any easier when the AMD cards have been marketed as “affordable”.
Also, given the high demand for next generation hardware for console and PC gaming, it’s likely that we’ll see more of these high prices in the future. We keep our fingers crossed that the equity shortage will soon be resolved.
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