Apple sets a new quarterly record in India, says CEO Tim Cook

Apple has set a new quarterly record for the September quarter in India, CEO Tim Cook announced in a call for earnings on Thursday. The 59-year-old manager did not disclose exact revenues for the Indian market, although he saw the launch of the Apple online store in the country as part of the recent success. The new record is a 20 percent drop in iPhone sales worldwide. Cook also highlighted delivery restrictions that affect the iPhone, iPad, Apple Watch, and Mac product lines.

Tim Cook said the launch of Apple’s online store in the country, which went online last month, was “very well received”. The company brought in facilities like direct customer support and trade-in options to attract consumers. The online shop also initially offered bank discounts and even hosted a special Diwali offer to gain popularity in the market where Amazon and Flipkart largely dominate e-commerce operations.

Apple didn’t provide specific numbers to highlight its record-breaking success in India. However, net sales in the Asia-Pacific ex-China region grew by over 10 percent Year for year.

According to a current report According to market analyst Canalys, Apple saw double-digit growth in India in the third quarter of this year with nearly 800,000 units shipped.

“Apple is finally paying attention to India,” said Rushabh Doshi, research director at Canalys. “It has opened a direct online store that is opening up several new perspectives for its go-to-market strategy, such as using device trade-ins to create incentives to buy or bundling AirPods with iPhones to make them more attractive.”

Earlier this week, research firm Counterpoint Research stated in a report that Apple led the Over Rs. 30,000 market in India thanks to the strong growth of the iPhone SE (2020) and the iPhone 11. These two models, according to market experts, are helping Apple to generate significant revenue from the country.

However, Apple’s latest record doesn’t include the performance of the iPhone 12 series, which has just gone on sale in India – alongside various global markets.

The latest results show that iPhone sales fell worldwide due to the delay in the launch of the new models. Luca Maestri, Apple’s Chief Financial Officer, written down According to the results, the demand for the iPhone remained “very strong” and customer demand for the existing product range rose by double digits until mid-September.

The total revenue of Apple rose in the September quarter according to quarterly results to 64.7 billion US dollar (approximately 4.80.510 billion rupees). This resulted in a seven percent drop in earnings to $ 12.7 billion (around Rs 94,319).

During the call for earnings, Cook also spoke about the delivery restrictions affecting the iPhone, iPad, Apple and Mac product lines. He said Apple was “working really, really hard” to fix the ongoing issues.

“If you look at the iPhone today we’re limited,” he replied to a question about the supply chain. “That’s no surprise at the front end of the ramp, and how long we’ll be constrained is difficult to predict.”

Apple has been struggling with supplying the iPad and Mac lines of products for quite some time this year, supposedly due to strong demand from people who are introducing distance learning and working from home due to the pandemic. In addition, the existing models have been upgraded with the new iPad and Mac devices, which put additional strain on the supply chain, which originally also had an impact on COVID-19.

Are iPhone 12 Mini, HomePod Mini the Perfect Apple Devices for India? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, Download the episodeor just hit the play button below.


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