Amazon India officially launched the Amazon Academy on Wednesday as an edu-tech company in the country. The new offer, which is essentially the rebranding of the JEE Ready app, which was introduced in December 2019, is currently aimed at aspirants from engineering schools who are preparing for the IIT-JEE and other technical entrance exams. It is touted to offer curated learning material alongside live lectures and assessments in math, physics, and chemistry. According to media reports, Amazon’s Indian subsidiary has been testing the Amazon Academy in the country for several months.
Study materials and exam content available through the Amazon Academy have been developed by experts from across the country, the company said in a statement. The content resources available through the platform help students prepare for BITSAT, VITEEE, SRMJEEE, and MET exams – in addition to the Joint Entrance Examination (JEE) engineering exams.
It is alleged that the Amazon Academy ran specially crafted mock tests of over 15,000 hand-picked questions as well as advice from industry experts. Live All India Mock Tests (AIMT) also take place at regular intervals. In addition, students can schedule lessons or access daily practice problems. There is also a six-week crash course option for the next JEE main exam.
To help engineering students improve their results, Amazon Academy provides access to tracking progress over time and identifying areas of strength and weakness. There is also insight into the overall test execution strategy.
The platform also allows students to rate their test performance using personalized reports with chapter-by-chapter time and force analysis. There are also options to view current progress and compare performance against other JEE aspirants who attempted the test in the same time window at Amazon Academy.
Amazon initially offers the content free of charge via Amazon Academy, but can introduce a price structure over time – depending on the success of the platform.
“Our main focus was on the quality of the content, analysis of deep learning, and the student experience. This introduction will help aspiring engineers better prepare and gain the critical edge in JEE, ”said Amol Gurwara, Director Education at Amazon India. We set out to offer edu-tech content for non-technical disciplines, but a representative from Amazon said the company currently has no further information to share.
In addition to the Amazon Academy, Amazon is currently in development to launch its Future Engineer program for childhood and career in the country. Last month, the hiring of a manager to lead the initiative was identified and is due to start operating later this year.
According to a report Omidyar Network India and RedSeer will grow the edu-tech sector for students between 1st and 12th grade in India by a factor of six by 2022 to $ 1.7 billion (approx. 12,439 rupees), the latter already invested in the Bengaluru-based startup Unacademy.
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