Amazon Adopts Netflix ‘Mobile’ Plan with Prime Video Mobile Edition

Amazon India has launched a phone-only plan for Prime Video – it’s called Prime Video Mobile Edition – to compete with Netflix’s Rs. 199 Mobile-only plan, which is a global first for the e-commerce-first company. In contrast to Netflix, the Prime Video Mobile Edition from Amazon is directly linked to your prepaid tariff. Amazon is partnering with Airtel to launch Prime Video Mobile Edition. The available Prime Video content is bundled together with Airtel recharge packages from Rs. 89. All Airtel prepaid customers are entitled to a 30-day free trial of the Prime Video Mobile Edition. You can sign up for Prime Video Mobile Edition starting Wednesday, January 13th, 2:00 p.m. (today).

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Just like Netflix’s “Mobile” plan, Prime Video Mobile Edition delivers standard definition (SD) video quality on a single device. However, unlike Netflix, you can upgrade to the full Prime Video experience. This includes multiple profiles, simultaneous streaming, access to television and HD / 4K content. You can get Amazon Prime for 30 days by topping up your Airtel prepaid number with Rs. 131 – Amazon Prime costs Rs. 129 per month if you subscribe directly – or as part of the Rs. 349 prepaid plan that lasts 28 days but also offers unlimited calls and 2GB of data per day. This is not exactly new, as Airtel has been offering Amazon Prime for prepaid tariffs since 2018.

However, if you only want to enjoy Prime Video on your mobile phone, here you will find the Airtel prepaid tariffs with which you can access Prime Video Mobile Edition. All are available in the Airtel Thanks app or can be purchased in over a million Airtel stores across India.

ChargeAmazon benefitCallsDatavalidity
Rs. 89Prime Video Mobile Edition– –6 GB28 days
Case 131AmazonPrime membership– –– –30 days
Case 299Prime Video Mobile EditionUnlimited calling1.5 GB per day28 days
Case 349AmazonPrime membershipUnlimited calling2 GB per day28 days

Amazon Prime Video global vice president Jay Marine said in a mailed statement, “India is one of our fastest growing areas in the world with very high engagement rates. Based on this reaction, we would like to bring our popular entertainment content to an even greater number of Indian customers. Given the high level of mobile broadband penetration in the country, the mobile phone has become one of the most widely used streaming devices. With the launch of Prime Video Mobile Edition, we look forward to entertaining every Indian with our exclusive and original content. “

The Indian Director and Country General Manager of Amazon Prime Video, Gaurav Gandhi, added: “Over the past 4 years, Prime Video has become the most popular premium streaming service in the country. The viewers come from over 4,300 cities. We believe the Mobile Edition plan will further accelerate the adoption of Prime Video in India and provide even more customers with access to our popular entertainment content. This initiative for Amazon is designed not only to give customers more choices (of plans), but also to provide easy access to subscribe to Prime Video along with mobile data plans. We are excited to be working with Airtel as our first partner in India for Prime Video Mobile Edition. “

Shashwat Sharma, Chief Marketing Officer of Bharti Airtel, added: “At Airtel, it is very important to us to offer our customers a differentiated experience through our Airtel Thanks program. We are excited to partner with Amazon to democratize quality digital entertainment in India by leveraging Airtel’s core strengths in quality customer, deep distribution and world class video network. “

Amazon’s director of mobile business development, Sameer Batra, said: “We are excited to have Airtel as our first rollout partner for Prime Video Mobile Edition. This collaboration marks the deepening of the strategic connection between Amazon and Airtel. Smartphones with prepaid connections and affordable data are ubiquitous for a large number of Indian customers. With Mobile Edition, Prime Video becomes synonymous with high-quality entertainment for this large customer group. We look forward to expanding the reach of our service to the entire prepaid customer base in India. “


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